MAILGOGO
Email marketing without the ridiculous price tag or restrictions.
Your email list grew.
Congratulations.
Your bill just went up.
MailGoGo was built to change that.
Email marketing is expensive — and it gets worse as you grow.
Cheaper tools exist, but they hide real costs, restrict growth, or bury you in a terrible user experience.
More contacts.
Pricing tiers climb with every subscriber you earn.
More fees.
Sends, seats, automations and add-ons all metered separately.
More restrictions.
Audience caps, send limits and locked features by plan.
Businesses shouldn't be punished for growing.
Powerful email marketing.
Modern, easy, simple — and less expensive.
Unlimited audiences
Team access
AI assistance
High-volume sending
Simple pricing
What a growing business pays per year.
Annual cost at 2,500–5,000 contacts.
Up to 14× less
MailGoGo Starter costs $120/yr — a fraction of the closest competitor at the same contact level.
Source: public list pricing, captured August 2026. Verify before every investor meeting.
Email stayed essential. The economics changed.
AI collapsed the cost of producing campaigns, and low-cost cloud infrastructure collapsed the cost of delivering them. Legacy pricing models never followed.
If sending email is inexpensive, why is email marketing software still so expensive?
The opportunity
The gap between delivery cost and software price has never been wider. That margin is the opening for a new value leader.
Lower cost. Better experience. The switch is overdue.
Karen DeRosa, Founder
Built by someone who lives the problem.
For five years I used Mailchimp. Every upgrade felt like a penalty for growing — more contacts, more fees, more restrictions, more walls. The alternatives weren't any better. I had to suffer through poor workflows and outdated UI. No matter what, I regretfully went back to Mailchimp.
Looks matter. Convenience matters. The existing models lead you to a mental breakdown, so I decided to build something worth paying for.
If this frustrates me, it frustrates thousands like me.
Product enters beta in 2 months. Then I assemble the team to scale MailGoGo into the obvious switch for overcharged email marketers.
Simple, scalable plans. No contact penalties.
Starter
$120/yr
5,000 contacts
5,000 emails/mo
Annual only
Growth
$39/mo
5,000 contacts
50,000 emails/mo
$390/yr (2 months free)
Scale
$79/mo
10,000 contacts
100,000 emails/mo
$790/yr (2 months free)
Revenue expands with sending volume, not with list size. Upgrade or downgrade anytime.
Built for speed, not configuration.
Campaign builder
Draft, personalize and schedule in minutes.
AI copilot
Subject lines, segments and copy variants on request.
Deliverability console
Warmup, authentication and reputation in one view.
Validation is happening now.
Momentum before the first paid campaign.
Customer conversations
Ongoing
Founder-led interviews with businesses paying for Mailchimp, ActiveCampaign and MailerLite.
Problem confirmed
Universal
Every prospect repeats the same pain: price climbs the moment their list grows.
Switch intent
High
Businesses are already comparing alternatives and waiting for a simpler, cheaper option.
Beta milestone
2 months
Product enters beta. First paid conversions targeted within 90 days of launch.
Replace with real waitlist, interview and LOI counts once available.
Businesses already spending on email — and already frustrated.
Primary ICP
Small and mid-sized businesses with 2,500–50,000 contacts that actively use email but are frustrated by escalating platform costs.
They are not new to email marketing. They have a reason to switch.
Trigger to switch
“My email platform has become too expensive.”
Best-fit customers
Why MailGoGo wins
- Lower predictable pricing
- Simple migration
- AI-powered campaigns
- Generous contact / send limits
- Unlimited audiences & team members
How MailGoGo compares.
Same channels. Fewer restrictions. A fraction of the cost.
Feature
MailGoGo
Mailchimp
ActiveCampaign
MailerLite
Pricing model
Contact overages
Unlimited audiences
Team seats
AI assistant
Migration support
Send limits
A large, mature market with unhappy incumbents.
TAM
$1.91B
Global email marketing software market, 2026
SAM
$648M
North America, using the latest reported 33.9% regional share as the addressable regional proxy
SOM
$6.5M
Initial target: approximately 1% of SAM
Google search and mass email.
Google Search (organic + paid)
Capture high-intent searches for cheaper alternatives and competitor comparisons.
Mass email outreach
Direct prospecting at scale to businesses currently paying incumbent prices.
Comparison landing pages
Own the 'vs Mailchimp / ActiveCampaign' conversation with real pricing math.
Frictionless migration
One-click imports convert intent into paying customers.
The numbers have to work.
Targets and assumptions until MailGoGo has real churn and acquisition data.
Target unit economics
Year 3 base; ramps to $35-40/mo on higher tiers
Fully loaded acquisition cost
Assumes 85% gross margin, 3.5-year retention
Target ratio
At ~$33/mo ARPU and 85% gross margin
Proposed round
Use of funds: 18-month growth runway. See breakdown on the next slide.
Raising $750,000
To fund engineering, deliverability infrastructure and the migration-led go-to-market engine — approximately 18 months of runway.
Email marketing without the ridiculous price tag or restrictions.
Use of funds
- Product & AI30%$225,000
- Deliverability & infrastructure25%$187,500
- Growth & migrations45%$337,500
- Total100%$750,000
Three-year plan.
ARPU ramps from Starter-heavy early customers toward the $35-40/mo Growth/Scale mix.
Year 1
$500K
ARR
1,500
Customers
Blended ARPU: ~$28/mo
Year 2
$4.0M
ARR
10,000
Customers
Blended ARPU: ~$33/mo
Year 3
$20M
ARR
50,000
Customers
Blended ARPU: ~$33/mo
Incumbents cannot match our price without breaking their own model.
Cost structure by design
Lean, AI-native infrastructure instead of legacy stacks.
Pricing as positioning
Flat pricing is the brand; discounting it is not a feature.
Migration data flywheel
Every switch teaches us where rivals hurt customers most.
Deliverability reputation
Owned sending reputation compounds with volume.
$100M+
Strategic acquisition target
Target window: Year 4–5$20M+ ARR
Recurring revenue at scale
50,000+ Customers
Switching momentum
Strong retention
Compounding base
Potential strategic acquirers
The math
At $20M ARR, a $100M exit is 5× ARR. Proven precedent: Intuit acquired Mailchimp for ~$12B in 2021.
Build the fastest-growing value alternative in email marketing, capture customers from high-cost incumbents, and become an attractive strategic acquisition target.