MAILGOGO
Email marketing without the ridiculous price tag or restrictions.
Your email list grew,
Congratulations.
Your bill just went up!
but at MailGoGo, it didn't.Sending emails costs the same as a flight from NY to Europe.
It's ridiculous.
The success penalty.
Every new subscriber is great news for you — and a higher tier for them. Grow, pay more, repeat.
Our vault is open to you.
Every feature, every contact, every send — unlocked on day one. No tiers, no keys, no waiting.
A marketing machine that is quite affordable.
Unlimited Contacts, Always Free
Zero database boundary penalties. Users only pay for raw outbound email volume.
Unlimited Team Members
Invite your whole team at no extra cost. Everyone gets full access, always.
Unlimited Usage of Screens and AI Support
No caps on devices or AI assistance. Use every screen and every AI tool as much as you need.
What a growing business pays per year.
Annual cost at 2,500–5,000 contacts.
Up to 14× less
MailGoGo Starter costs $120/yr — a fraction of the closest competitor at the same contact level.
MailGoGo Starter: $120/yr for 5,000 contacts.
Source: public list pricing, captured August 2026. Verify before every investor meeting.
Why now? Why not now.
Every day you're forced to use the competitors' platform is like taking money from your pocket.
The opportunity
AI collapsed the cost of producing campaigns. Cloud infrastructure collapsed the cost of delivering them. Legacy pricing never followed — the gap has never been wider.
Lower cost. Better experience. The switch is overdue.
Karen DeRosa, Founder
Built by someone who lives the problem.
For five years I used Mailchimp. Every upgrade felt like a penalty for growing — more contacts, more fees, more restrictions, more walls. The alternatives weren't any better. I had to suffer through poor workflows and outdated UI. No matter what, I regretfully went back to Mailchimp.
Looks matter. Convenience matters. The existing models lead you to a mental breakdown, so I decided to build something worth paying for.
If this frustrates me, it frustrates thousands like me.
Product enters beta in 2 months. Then I assemble the team to scale MailGoGo into the obvious switch for overcharged email marketers.
Volume-based pricing. Pay for sends, not contacts.
Your bill grows with the emails you send — not the size of your list. Store as many contacts as your plan allows; what you pay for is sending volume.
Starter
$120/yr
5,000 emails/mo
5,000 contacts
1 month free
Growth
$49/mo
50,000 emails/mo
5,000 contacts
$539/yr (1 month free)
Scale
$89/mo
100,000 emails/mo
10,000 contacts
$979/yr (1 month free)
Pro
$195/mo
300,000 emails/mo
Unlimited contacts
$2,145/yr (1 month free)
Upgrade or downgrade anytime as your sending volume changes.
Built for speed, not configuration.
Campaign builder
Draft, personalize and schedule in minutes.
AI copilot
Subject lines, segments and copy variants on request.
Deliverability console
Warmup, authentication and reputation in one view.
Validation is happening now.
Momentum before the first paid campaign.
Customer conversations
Ongoing
Founder-led interviews with businesses paying for Mailchimp, ActiveCampaign and MailerLite.
Problem confirmed
Universal
Every prospect repeats the same pain: price climbs the moment their list grows.
Switch intent
High
Businesses are already comparing alternatives and waiting for a simpler, cheaper option.
Beta milestone
2 months
Product enters beta. First paid conversions targeted within 90 days of launch.
Replace with real waitlist, interview and LOI counts once available.
Businesses already spending on email — and already frustrated.
Primary ICP
Small and mid-sized businesses with 2,500–50,000 contacts that actively use email but are frustrated by escalating platform costs.
They are not new to email marketing. They have a reason to switch.
Trigger to switch
“My email platform has become too expensive.”
Best-fit customers
Why MailGoGo wins
- Lower predictable pricing
- Simple migration
- AI-powered campaigns
- Generous contact / send limits
- Unlimited audiences & team members
How MailGoGo compares.
Same channels. Fewer restrictions. A fraction of the cost.
Feature
MailGoGo
Mailchimp
ActiveCampaign
MailerLite
Pricing model
Contact overages
Unlimited audiences
Team seats
AI assistant
Migration support
Send limits
A large, mature market with unhappy incumbents.
TAM
$1.91B
Global email marketing software market, 2026
SAM
$648M
North America, using the latest reported 33.9% regional share as the addressable regional proxy
SOM
$6.5M
Initial target: approximately 1% of SAM
Google search and mass email.
Google Search (organic + paid)
Capture high-intent searches for cheaper alternatives and competitor comparisons.
Mass email outreach
Direct prospecting at scale to businesses currently paying incumbent prices.
Comparison landing pages
Own the 'vs Mailchimp / ActiveCampaign' conversation with real pricing math.
Frictionless migration
One-click imports convert intent into paying customers.
The numbers have to work.
Targets and assumptions until MailGoGo has real churn and acquisition data.
Target unit economics
Based on current tier mix; scales with Growth/Scale/Pro adoption
Fully loaded acquisition cost
Assumes 85% gross margin, 3.5-year retention
Target ratio
At ~$69/mo ARPU and 85% gross margin
Proposed round
Break-even point
100 customers on each plan (400 total) = $378,300/yr — more than the entire $300,000 round. Break-even sits at just ~80 customers per plan.
Three-year plan.
Year 1 ARPU reflects the current tier mix: 500 Starter customers plus 300 each on Growth, Scale, and Pro.
Year 1
$1.2M
ARR
1,400
Customers
Blended ARPU: ~$69/mo
Year 2
$4.0M
ARR
10,000
Customers
Blended ARPU: ~$33/mo
Year 3
$20M
ARR
50,000
Customers
Blended ARPU: ~$33/mo
What it takes to get to $1M, $5M, $20M.
At today's tier mix — 500 Starter plus 300 each on Growth, Scale, and Pro — roughly $828 per customer per year.
ARR goal
Starter
Growth
Scale
Pro
Customers
$1M
~430
~260
~260
~260
~1,200
$5M
~2,150
~1,300
~1,300
~1,300
~6,000
$20M
~8,600
~5,800
~5,800
~5,800
~24,000
Raising $300,000
To fund engineering, deliverability infrastructure and the migration-led go-to-market engine — approximately 12 months of runway.
Email marketing without the ridiculous price tag or restrictions.
Use of funds
- Product & AI30%$90,000
- Deliverability & infrastructure25%$75,000
- Growth & migrations45%$135,000
- Total100%$300,000
Incumbents cannot match our price without breaking their own model.
Cost structure by design
Lean, AI-native infrastructure instead of legacy stacks.
Pricing as positioning
Flat pricing is the brand; discounting it is not a feature.
Migration data flywheel
Every switch teaches us where rivals hurt customers most.
Deliverability reputation
Owned sending reputation compounds with volume.
$100M+
Strategic acquisition target
Target window: Year 4–5$20M+ ARR
Recurring revenue at scale
50,000+ Customers
Switching momentum
Strong retention
Compounding base
Potential strategic acquirers
The math
At $20M ARR, a $100M exit is 5× ARR. Proven precedent: Intuit acquired Mailchimp for ~$12B in 2021.
Investor return
$300,000 SAFE at a $6M cap ≈ 5% ownership
$20M exit
~3.3×
$1.0M to a $300K investor
$50M exit
~8.3×
$2.5M to a $300K investor
$100M exit
~16.7×
$5.0M to a $300K investor
$150M exit
~25×
$7.5M to a $300K investor
Join us.
Unlimited contacts. Unlimited team members.
Email marketing without the ridiculous price tag — at MailGoGo, growth never costs more.
Read the full documents.
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